As someone with Brooklinen aspirations but not Brooklinen money, I’ve made it my mission to own the softest, most absorbent bath towels I can find for a reasonable price (as in, not over $50 for a set, thank you). I’m pretty sure I’ve hit gold with my American Soft Linen towels — and in my opinion, you should jump on these ASAP, as a six-pack is under just $40 at Target, Amazon and Walmart!
Reviewers say these towels are “definitely worth every penny they cost.”
They’re currently the top bestsellers in Amazon’s bath towel sets category and have earned a 4.4-star average across more than 71,000 ratings on Amazon. (If you are getting these at Amazon, you can save a couple extra dollars in the white color by clipping the on-page coupon.) Over at Target and Walmart, the set is similarly beloved, with a 4.6-star average rating.
Made with 100% cotton and Oeko-Tex Standard 100 certified, the six-piece set includes two washcloths, two hand towels and two bath towels. It’s available in a bunch of different colors.
I can vouch for them being soft and fluffy after a machine wash and dry — you may deal with some lint and fuzzies after the first wash or two, but by now, I haven’t seen lint in the dryer in months and the towels remain soft and durable. I get excited to use these after I take them out of the dryer — after a shower, they’re like a warm hug, and the soft fabric feels nice and gentle against my sensitive skin.
The towels have drawn favorable comparisons to more expensive brands, too.
“The color is gorgeous, the texture feels super luxurious for the price point (and I’ve purchased some EXPENSIVE towels in the past *cough* Brooklinen *cough*),” one reviewer gushed. “I love these towels so much that I’m honestly considering getting rid of what we have now and replacing them all with these. They’re that good and soft.”
I will note that some reviews mention some shedding and lint, but this appears to be more prevalent in the black color. I personally haven’t encountered this (my towels are lilac), and other reviewers who bought them in different colors don’t appear to be reporting this problem with anywhere near the same frequency, so just a heads up if you were planning to buy these in black.
If you’ve been eyeing expensive towels but just can’t bite the bullet because of the price tag, give these towels a chance. And check out some more promising reviews for this set below.
“The towels and washclothes are the perfect size. The weight of them is also perfect. Not flimsy and cheap feeling. They are absorbent and yet dry quickly hanging on the rack. I would definitely purchase this set again and again.” — CCG
“I’ve never purchased towels (I’m 49) that didn’t require many, many washes to prevent having lint all over my body after the shower. I washed these only ONCE and minimal, minimal lint balls. Amazing!!” — Dani
“Absolutely love these towel sets. They launder well and remain soft and fluffy. I had purchased other towel sets at a much higher price and feel these towels are a little larger. I purchased the light blue color and was very pleased how well they looked in the Master Bath. Highly recommend.” — TheBoysGrandma
“Amazingly soft and luxurious feel. never knew Turkish cotton was so amazing and now would never want to use anything else. Great colors. durable in the wash. soft on the skin. they feel like a high end hotel towel. the size and diversity of sizes you get with this bundle is perfect!” — Josh
“So these are well above average and really held up after first wash. They’re not the thickest but super absorbant. Not rough. They’re definitely my towels the next 7 years lol. I got the matching hand towels coming too” — Ryan b
Not all towels are created equal, especially once they go through the washing machine. Check out these sets that reviewers say actually hold up in the wash:
Amazon
A set of eight luxurious-feeling Turkish cotton White Classic towels
This set of White Classic towels comes with a standout four washcloths, alongside the usual two hand towels and two bath towels. Available in a range of colors, the Turkish cotton towels are high-absorbency and quick-drying, and become even softer after the first wash.
Promising review: “These are the first truly absorbent towels I have found in years. The color is bright and shows little fading, if any, after washing. Recommended.” — Gran
Brooklinen
These bestselling super-plush Brooklinen towels that feel “like a hug”
Brooklinen’s Super-Plush Turkish cotton bath towels are soft and thick like spa towels, and while a set of two bath towels and two hand towels is on the more expensive side, reviewers appear to think the purchase is worth every penny, with over 2,800 5-star ratings. The Oeko-Tex certified towels are made with 100% Turkish cotton and available in several muted colors and striped patterns. According to one review, “this towel feels like a hug.” What more could you want?
Promising review: “They’re sincerely everything I expected and more!!! So thick and absorbent, with remarkably minimal dryer lint! Seriously, I’m shocked by how little lint these luxurious beauties shed in the dryer! They’re so much better than anything I’ve ever purchased from Pottery Barn or West Elm. If you’re reading this, buy them and thank me later!” — Blake
Amazon
A set of Semaxe cotton towels with a few innovative design features
You can choose up to an 18-piece set of these Semaxe cotton bath towels, which come in so many color and pattern combinations. The towels include a hanging loop so you can easily hang these on a hook in your bathroom, and they have color-changing labels that indicate when it’s time to replace your towels. Made from 100% cotton, they’re absorbent and soft while still being lightweight.
Promising review: “We bought one order of these about a month ago. After using and washing them several times, we are very happy with the quality — so much, we decided to buy a second order. We really like the size, thicker material, and how well they do in the washer and dryer. We highly recommend!” — K Slack
Amazon
A set of monogrammed decorative hand towels that are still durable
If you’re just looking for some decoration for a powder room — or towels that could make for a great wedding or anniversary gift — you might like these Turquaz monogrammed decorative hand towels, which reviewers describe as durable and absorbent. The towels only come in white, but you can choose from several embroidery colors and personalize them with initials of your choice.
Promising review: “Recently got married and moved into a new apartment. My husband and i wanted to get monogrammed hand towels for our bathroom but a lot of the ones we found were extremely expensive and out of our budget. Then we found these towels and decided to order them. Upon receiving our order we were so happy! The quality was far beyond what we expected!!!! They’re soft and the monogrammed Initial was beautiful. We have washed them several times and they’re still in perfect condition! So happy with this purchase!” — Natalia Rivera
Parachute
A set of four luxe, ribbed Parachute towels
These Parachute soft rib bath towels are great if you want a textured but still soft option. Available in several stunning neutral and muted colors, the set includes two hand towels and two bath towels made with Oeko-Tex certified, long-staple Turkish cotton. The ribbed design helps the towels dry faster, and reviewers have given them titles like “the best towels” and “absolute perfection.” If you like a super-soft, luxurious towel that isn’t super-thick at the same time, these may be the right choice for you.
Promising review: “These Parachute towels are the best. They are soft, wash beautifully, and last longer than more expensive ones. They are our family’s favorite. If you buy them for one bath in the house, you will be buying them for the other baths in the house.” — Anonymous
Target
Or this set of quick-drying, ribbed Threshold towels
For an affordable alternative to the ribbed design of those Parachute towels, these quick-dry ribbed towels are made by Threshold, the Target brand that brought you the HuffPost reader-beloved “best sheets known to man.” You can choose between a set of two bath towels, or two hand towels and two washcloths — though, with both options being just $14, it may be well worth it to buy both for a full set of six at just $28.
Transparently, reviewers do mention shedding at first in the washing, but many have added that this quickly goes away on subsequent washes and that the towels are still more than worth it. They’re made with Oeko-Tex certified terry cotton, and come in four colors.
Promising review: “Okay so I have had my towels for about a year. This was my second time purchasing a batch and might I say they are mighty durable and comfortable. When I go to wash them, there may be some fluff or “pilling” but after the second wash, I have not noticed any such. They are great for drying the body and hair. Always have been reliable whenever I am needing a new one online and easy to place an order. Overall I’ve only gotten the white or white/grey and they wash well and I’ve been able to get stains out well. So the fabric holds nicely. I also was able to find hand towels and wash cloths to match and they all with work exactly as I expected which was fabulous. I recommend 100/10%” — Abbadabbadooo
Quince
A set of six “beyond plush” Turkish cotton towels from Quince
Reviewers have described the towels in this Quince Turkish classic bath sheet bundle as “almost comically large” and “beyond plush,” so if you want all-out luxury like you’re at the spa, look no further. The set includes two bath towels, two hand towels and two washcloths. Available in a range of muted colors, reviewers also say these comfy towels “dont shed anything onto your skin when wet like some cheap towels do.”
Promising review: “I was worried that the towels wouldn’t be as soft after washing them, but they were even more luxurious when I took them from the dryer. I emptied the lint trap three times during drying to make sure the fuzz was all gone. The quality is a delight! You will not be sorry when you purchase these towels.” — Lynne L.
Amazon
A six-piece Cotton Paradise set with over 32,000 5-star ratings
These popular Cotton Paradise towels are made with 100% ringspun cotton and a double-stitched hem for absorbency and durability, and you can get a set of two bath towels, two hand towels and two washcloths. They come in so many and are Oeko-Tex certified. Plus, if you like the towel set, you can also buy matching bath rugs, bath mats and even an oversized 40 by 80-inch bath towel to really deck out your bathroom.
Promising review: “These are great towels! I’ve been looking for this specific color purple for a while now, and had these in my cart but held off way too many times. You DO have to wash them at least twice before using them, preferably by themselves. There will be lint. It’s ok, these towels are just shy of the towels of your dreams. Soft, large, fluffy and thick. They pick up a lot of water but release it eaily in the washcloths. They don’t take a miilion years to dry. And the color, it didn’t look quite right when I opened them up. Then I washed them. Twice. The color changed. And they’re EXACTLY what I wanted. I’m back for bath sheets!” — T. Semonik
Boll & Branch
A set of six Boll & Branch plush towels with hanging loops
Another worth-every-penny luxury option are these Boll & Branch plush bath towels, which come in a set of six (two bath towels, two hand towels and two washcloths). The towels are on the weightier side on purpose for a denser, plush feel and are made with fluffy, long-staple cotton for maximum absorbency. These also have a woven hanging loop for easy storage in the bathroom after using. You can get them in a range of muted earth tones and darker colors.
Promising Nordstrom review: “I received a set of these towels as part of the Black Friday Sales Event. I don’t particularly buy white towels in a household with kids and pets but I have to say that I’ve been pleasantly surprised with the quality of these towels. I washed them once before use and they were ready, this has never happened to me before. They feel amazing, are super absorbent, wash and dry nicely and have not stained, as of yet. Certainly, I did not have this product on my radar but am now considering changing all my towels to Boll and Branch’s.” — Leonor R.
Walmart
An ultra-affordable set of 10 towels from Walmart
If you want the most bang for your buck possible, it doesn’t get much more budget-friendly than this Mainstays 10-piece towel set, which costs just $14 for four bath towels, two hand towels and four washcloths. They are currently only available in white or gray, but the durable double-needle stitching, fade-resistant 100% cotton and ultra-soft absorbency make them a winner, according to reviewers.
Promising review: “I’ve tried many towel sets, but this one is by far my favorite. The softness is next-level, and they dry my skin off quickly. The durability is great too; after several washes, they still look and feel brand new. The white color is crisp and bright, perfect for my bathroom.” — Megan
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)
