Category: Business

Game Overlay The Game Overlay in macOS Tahoe. Credit: Andrew Cunningham Tahoe’s new Game Overlay doesn’t add features so much as it groups existing gaming-related […]

Apple’s popular AirPods Pro in-ear headphones are getting a substantial upgrade. The new model, dubbed AirPods Pro 3, greatly improves active noise cancellation (ANC), performs […]

The new Watch analyzing sleep. Apple The new Watch analyzing sleep. Apple The Watch’s sleep score feature. The Watch’s sleep score feature. The new Watch […]

To crystallize these concepts, rather than create another new computer, Raskin instead started work on a software package with a team that included his son, […]

CUPERTINO, Calif.—Apple’s basic iPhone 17 is the one most people will use, and the new iPhone Air will get attention for its thin design and […]

CUPERTINO, Calif.—If you’re buying one of the new iPhones or the other hardware that Apple announced today, your new devices will ship with Apple’s latest […]

An incoming new iPhone model called the iPhone Air has been one of the worst-kept secrets in tech lately, and now Apple has confirmed it […]

The combination of a large-ish screen and light weight created a strong perception of lightness, compared to the iPhone 17 or especially the 7.27-ounce iPhone […]

Apple’s most famous chips are the A- and M-series processors that power its iPhones, iPads, and Macs, but this year, its effort to build its […]

Last year, we reported on the efforts of classic iPod fans to preserve playable copies of the downloadable clickwheel games that Apple sold for a […]

New Apple Watches The Apple Watch Series 10 from 2024. Credit: Apple New iPhone announcements are usually paired with new Apple Watch announcements, though if […]

I don’t usually get too excited about user-submitted designs on the Lego Ideas website, especially when those ideas would require negotiating a license with another […]

Apple is hosting its next product event on Tuesday, September 9, at 10 am Pacific and 1 pm Eastern, the company announced today. Though Apple’s […]

The new version of Mac virtual machine software Parallels Desktop, which is most often used to run Windows applications on modern Macs, has just arrived. […]

“There is no telling how long this exclusive arrangement will last,” X said, warning the court that OpenAI’s rivals “suffer harm every moment they are […]

To confront all that, streamers have to turn any knobs they can to balance costs with revenue to satisfy the market. Some have turned to […]

The latest Xcode beta contains clear signs that Apple plans to bring Anthropic’s Claude and Opus large language models into the integrated development environment (IDE), […]

Rumors about a touchscreen-equipped smart home device from Apple have been circulating for years, periodically bolstered by leaked references in Apple’s software updates. But a […]

As more recent evidence of allegedly bad-faith conduct, OpenAI noted that Musk signed a letter calling for a moratorium on all AI development in 2023. […]

OpenAI’s GPT-5 model went live for most ChatGPT users this week, but lots of people use ChatGPT not through OpenAI’s interface but through other platforms […]

Once again, Apple escapes Trump’s iPhone pressure Since Trump took office, analysts have suggested that Cook might be the tech CEO best prepared to navigate […]

Apple’s next-generation software updates are just a couple of months away, but Apple isn’t done with last year’s releases just yet. Apple has released iOS […]

As promised, Apple has just released the first public beta versions for the next-generation versions of iOS, iPadOS, macOS, and most of its other operating […]

Your battery level, the time of day, connecting to a specific Wi-Fi network or Bluetooth device, or getting messages or mail from specific senders are […]

AppleCare One can also be extended to other Apple products you own “that are up to four years old” (or one year old for headphones) […]

“Defendants’ misconduct was brazen and egregious,” says Apple’s filing. “After Mr. Prosser learned that Mr. Ramacciotti needed money, and that his friend Ethan Lipnik worked […]

PC-like power, console-like benefits Cyberpunk is a big get for the Mac’s gaming team, as it’s an enduringly popular open-world game with a distinctive look, […]

Beyond market volatility, Nvidia faces ongoing geopolitical challenges that threaten its access to one of its largest markets. Export controls on Nvidia’s chips designed to […]

Apple hasn’t iterated on its Vision Pro hardware since launching it in early 2024 for $3,499, opting instead to refine the headset with a steady […]

Some Apple rumors just don’t go away, hanging around in perpetuity either because they reflect things that Apple is actually testing in its labs or […]

Apple is also reportedly planning a “Vision Air” product, with production expected to start in Q3 2027. Kuo says it will be more than 40 […]

Apple is changing its App Store policies in the EU in a last-minute attempt to avoid a series of escalating fines from Brussels. The $3 […]

Of the original 14 brands listed by Apple, Jaguar Land Rover said it was still evaluating the system, while Ford and Nissan along with its […]

Should you install these betas? Selecting from among several beta OS versions in the Settings app on iOS 18. Credit: Andrew Cunningham We are not […]

Donald Trump’s image will soon be used to sell smartphones, the Trump Organization confirmed after unveiling a new wireless service, Trump Mobile, on Monday. According […]

Consider an example from a song I’ve been working on. Here’s a snippet of the full piece: After running Logic’s original Stem Splitter on the […]

Using HyperCard, Teachers created interactive lessons, artists built multimedia experiences, and businesses developed custom database applications—all without writing traditional code. The hypermedia environment also had […]

iPads are also getting tiling features. For example, you can flick a window to the left side of the screen, and it will take over […]

Spotlight is also getting a fairly major overhaul, with some specific search views for recent and contextually relevant files. It will be able to search […]

As part of a wider software rebranding effort, Apple’s visionOS is jumping from version 2 to 26 with a new software update announced during the […]

In early June, Apple researchers released a study suggesting that simulated reasoning (SR) models, such as OpenAI’s o1 and o3, DeepSeek-R1, and Claude 3.7 Sonnet […]

Fixing that was one of the primary goals of the new windowing system. “We decided this time: make everything we can make available,” said Federighi, […]

Apple’s new macOS Tahoe release isn’t the end of the road for Intel Macs, but it sends Apple’s clearest signal yet that it’s nearly finished […]

Every year, Apple releases new versions of iOS and iPadOS, and most years those updates also end support for a handful of devices that are […]

The support list for macOS Tahoe still includes Intel Macs, but it’s been whittled down to just four models, all released in 2019 or 2020. […]

Developers, developers, developers? Being the Worldwide Developers Conference, it seems appropriate that Apple also announced it would open access to its on-device AI language model […]

The redesigned UI should be released simultaneously for iOS, iPadOS, and macOS. The Mac last received a significant facelift back in 2020 with macOS 11 […]

Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track […]

Ars could not immediately reach Apple or Jennifer Golinveaux, Musi’s lawyer, for comment on the sanctions battle. But in a separate filing, Golinveaux noted that […]

Donald Trump woke up Friday morning and threatened Apple with a 25 percent tariff on any iPhones sold in the US that are not manufactured […]

On Wednesday, OpenAI announced that former Apple design chief Jony Ive and his design firm LoveFrom will take over creative and design control at OpenAI. […]

Out of all the books I read for my formal education, one bit, from one slim paperback, has lodged the deepest into my brain. William […]

Tell it to the judge In an attempt to force Apple’s hand, Epic filed a motion on Friday arguing that Apple’s latest Fortnite denial is […]

Apple executive Eddie Cue said that Apple is “actively looking at” shifting the focus of mobile Safari’s search experience to AI search engines, potentially challenging […]

Many horses, including Spotify and Amazon’s Kindle Store, have already left the barn. But Apple is moving quickly to shut the external payments door opened […]

The antitrust trial targeting Google’s search business is heading into the home stretch, and the outcome could forever alter Google—and the web itself. The company […]

There is no product category that better embodies the XKCD take on standards than smart home. With an ocean of connectivity options and incompatible standards, […]

As of an update released today, the iOS app still doesn’t allow books to be purchased directly in the app, but you can search Amazon’s […]

Epic’s alternative payment options for the iOS version of Fortnite sparked a multi-year antitrust dispute that ultimately resulted in a 2021 injunction at the heart of […]

Apple App Store restrictions The EC can fine companies up to 10 percent of their global annual turnover, which would amount to many billions for […]

With RCS, iPhone users can converse with non-Apple users without losing the enhanced features to which they’ve become accustomed in iMessage. That includes longer messages, […]

The EU is set to impose minimal fines on Apple and Facebook-owner Meta next week under its Digital Markets Act, as Brussels seeks to avoid […]

Apple has suffered a blow in its efforts to salvage its lucrative search placement deal with Google. A new ruling from the DC Circuit Court […]

The Vision Pro was not exactly a smash hit for Apple, but no one expected a $3,500 VR headset to have the same impact as […]

The Apple TV+ streaming service “is losing more than $1 billion annually,” according to The Information today. The report also claimed that Apple TV+’s subscriber […]

The European Commission is not backing down from efforts to rein in Big Tech. In a series of press releases today, the European Union’s executive […]

One of the best mostly invisible updates in iOS 18 was Apple’s decision to finally implement the Rich Communications Services (RCS) communication protocol, something that […]

There’s not much new in Apple’s latest refresh of the iPad Air, so there’s not much to say about it, but it’s worth taking a […]

Comparing the M4 Max and M3 Ultra to high-end PC desktop processors. Comparing the M4 Max and M3 Ultra to high-end PC desktop processors. As […]

Apple on Tuesday patched a critical zero-day vulnerability in virtually all iPhones and iPad models it supports and said it may have been exploited in […]

Performance and power: An M4, but fanless Apple’s M4 is a thoroughly known quantity by now thanks to the M4 MacBook Pro, the M4 iMac, […]

A more expensive cheap phone Assessing the iPhone 16e is a challenge. It’s objectively a good phone—good enough for the vast majority of people. It […]

As expected, Apple has officially refreshed its MacBook Air lineup with its M4 chip, the same silicon we’ve already seen in products like the MacBook […]

It’s not the update that most Apple watchers were hoping for, but today, Apple announced upgrades to two of its iPads, including the standard iPad […]

Aside from the M4’s modest performance improvements over the M3, it seems likely that Apple will add a new webcam to match the ones added […]

“When consumers can easily access information on how to fix devices, it makes it easier for people who can’t afford the latest and greatest technology […]

As expected, Apple has released a new low-end iPhone into its lineup to replace the aging iPhone SE. The iPhone 16e is a 6.1-inch phone […]

Big news for people who prefer their product announcements to be pre-announced: Apple CEO Tim Cook says that the company has something brewing for Wednesday, […]

Last night, Apple posted a new support document about migrating purchases between accounts, something that Apple users with long online histories have been waiting on […]

Apple has released new security fixes for iPhones and iPads in the form of iOS 18.3.1 and iPadOS 18.3.1. According to Apple’s release notes, these […]

Thomas Reed, staff product manager for Mac endpoint detection and response at security firm Huntress, and an expert in iOS security, said he found NowSecure’s […]

Apple fell slightly short of investor expectations when it reported its first-quarter earnings today. While sales were up 4 percent overall, the iPhone showed signs […]

Apple-designed chips powering Macs, iPhones, and iPads contain two newly discovered vulnerabilities that leak credit card information, locations, and other sensitive data from the Chrome […]

As is custom, Apple rolled out software updates to all its platforms at once today. All users should now have access to the public releases […]

While some of Apple’s defense was deemed “demonstrably inaccurate” and most of its arguments “insufficient,” Apple did successfully argue against efforts to seize back pay […]

Nevertheless, it’s a serious problem when the summaries misrepresent news headlines, and edge cases where this occurs are unfortunately inevitable. Apple cannot simply fix these […]

Apple has agreed to pay $95 million to settle a lawsuit alleging that its voice assistant Siri routinely recorded private conversations that were then shared […]

Fewer bricks, standardized “fast charging” The most significant impact this USB-C requirement has had so far is on Apple, which, while initially resisting, has gradually […]

On Wednesday, a startup announced TimeCapsule, a new $20 battery case purported to extend Apple AirTag battery life from one year to 10 years. The […]

In theory, it ought to be as good a time as ever to be a gamer on the iPhone. Classic console emulators have rolled out […]

The macOS 15.2 update that was released earlier today came with a handful of new features, plus something unexpected: an apparently accidental reference to the […]

Who would put an outlet there? When traveling, you sometimes find yourself in a, let’s say, creatively laid-out room. A heavy, tall bookcase may block the […]

One of the key differences between Apple’s Macs and the iPhone and iPad is that the Mac can still boot and run non-Apple operating systems. […]

Brown notes that the predecessor Mac LC and LC II had the correct connections, as did the LC 475, which uses the same power supply […]

But if you prefer to stick with Apple’s own cases, there are currently two options: the clear cases and the silicone cases. The clear case is […]

After a couple of years without much happening, smart displays are in the news again. Aside from smart TVs, consumer screens that connect to the […]

For example, Apple TV+ is embracing bundles, which is thought to help prevent subscribers from canceling streaming subscriptions. People can currently get Apple TV+ from […]

“The public interest in the preservation of intellectual property rights weighs heavily against the injunction sought here, which would force Apple to distribute an app over […]

I have been using the Apple Intelligence notification summary feature for a few months now, since pretty early in Apple’s beta testing process for the […]

When Apple infamously ditched the headphone jack with the launch of the iPhone 7, it at least provided customers with a Lightning-to-3.5 mm adapter either […]

In some ways, my review of the new MacBook Pros will be a lot like my review of the new iMac. This is the third […]

It could take a year or two for this all to come together Using iOS 18.1, it’s clear that Apple’s large language models are not […]

Remembrances of a former iMac person The 27-inch iMac, back in the days when it was Apple’s mainstream power-user desktop. Credit: Andrew Cunningham Apple never […]

In our tests on the Mac mini, any performance gain from using High Power mode was essentially negligible, so small that we haven’t bothered to […]

The European Commission (EC) has opened an antitrust investigation into US-based glass-maker Corning, claiming that its Gorilla Glass has dominated the mobile phone screen market […]

Pixelmator, the Lithuania-based firm that makes popular Mac-based photo editing tools, has agreed to be acquired by Apple. The company says that, pending regulatory approval, […]

Beyond the core counts, an interesting upgrade for the fully-enabled version of the M4 is that it supports a total of three displays: the built-in […]

Apple is following the M4 iMac and the redesigned Mac mini updates with one more major refresh this week: a new lineup of M4 MacBook […]

The M4 Max is also the only chip where memory bandwidth and RAM support changes between the low- and high-end versions. The low-end M4 Max […]

Today, Apple released iOS 18.1, iPadOS 18.1, macOS Sequoia 15.1, tvOS 18.1, visionOS 2.1, and watchOS 11.1. The iPhone, iPad, and Mac updates are focused […]

Apple’s week of Mac announcements continues today, and as expected, we’re getting a substantial new update to the Mac mini. Apple’s least-expensive Mac, the mini, […]

One of the last major holdouts against USB-C has majorly loosened its grasp. All the accessories that come with Apple’s newest iMac—the Magic Keyboard, Magic […]

Apple will adapt the classic educational game The Oregon Trail into a big-budget movie, according to The Hollywood Reporter (THR). The film is in early […]

Apple has released new iPhones, new Apple Watches, a new iPad mini, and a flotilla of software updates this fall, but Mac hardware has gone […]

Today, Apple released the first developer beta of iOS 18.2 for supported devices. This beta release marks the first time several key AI features that […]

The previous model had already abandoned Apple’s proprietary Lightning connection for the industry-standard USB-C, but this updated USB-C port supports transfer speeds up to 10Gb/s, […]

In April, TSMC was provided with $6.6 billion in direct CHIPS Act funding to “support TSMC’s investment of more than $65 billion in three greenfield […]

The Unicode Consortium has finalized and released version 16.0 of the Unicode standard, the elaborate character set that ensures that our phones, tablets, PCs, and […]

Dan Riccio, one of Apple’s most prominent executives for more than two decades, will retire from the company this month, according to a report in […]

The Apple TV platform, tvOS, and the original Apple TV app were initially intended to solve this problem by offering an a la carte, consumer-friendly […]

The evolution of bad news via texting Spreen’s message is the first time we’ve seen an AI-mediated relationship breakup, but it likely won’t be the […]

Today is the official release date for the public versions of iOS 18, iPadOS 18, macOS 15 Sequoia, and a scad of other Apple software […]

The future of inter-OS mobile messaging is here, it’s just unevenly distributed. With iOS 18, Apple has made it possible for non-Apple phones to message […]

In a rare event, Apple has rolled out substantial updates to the web-based iCloud interface meant to allow users to access Apple services like Mail […]

Musi is hoping a jury will agree that Apple breached its developer agreement and the covenant of good faith and fair dealing by removing Musi […]

Reliable rumors have suggested that M4 Macs are right around the corner, and now Bloomberg’s Mark Gurman is forecasting a specific launch date: November 1, […]

The “five port” descriptor does imply that there will be another model with either more or fewer ports—Apple used similar terminology to distinguish the two- […]

Here’s the large icons option, which simply removes the app name text and fills up the space with slightly bigger icons. Samuel Axon Here’s the […]

Of the features being tested in current macOS 15.1 and iOS 18.1 betas, we still haven’t seen the Image Playgrounds or Genmoji image-generation features, nor […]

This contextual menu in Files now includes a “Keep Downloaded” option. Samuel Axon This contextual menu in Files now includes a “Keep Downloaded” option. Samuel […]

As you might expect with new display tech, though, cost is a major obstacle to greater Tandem OLED adoption. Apple is a good illustration of […]

On Thursday, Apple released the first software updates for its devices since last month’s rollout of iOS 18 and macOS Sequoia. Those who’ve been following […]

This past weekend, I said goodbye to Apple’s 4.7-inch iPhone 6 design after 10 long years. It started with the iPhone 6 itself in 2014, […]

With the iPhone 16 and iPhone 16 Pro, it has never been clearer that the cycle of radical invention has given way to iterative updates—not […]

For the past few years, Apple has been making big-budget movies meant to compete with the best traditional Hollywood studios have to offer, and it […]

A few weeks back, it was reported that Apple was exploring investing in OpenAI, the company that makes ChatGPT, the GPT model, and other popular […]

Enlarge / The Apple Park campus in Cupertino, California. A few weeks back, it was reported that Apple was exploring investing in OpenAI, the company […]

Apple The beta-testing cycle for Apple’s latest operating system updates is in full swing—earlier this week, the third developer betas rolled out for iOS 18, […]

In two weeks, iPhone users in the European Union will be able to use any mobile wallet they like to complete “tap and go” payments […]

Enlarge / Vampire Survivors on the iPhone. It doesn’t look like much, but it sure is addictive. Samuel Axon Apple recently announced new games coming […]

Benj Edwards / OpenAI / Microsoft Microsoft has withdrawn from its non-voting observer role on OpenAI’s board, while Apple has opted not to take a […]

Enlarge / A screenshot of tvOS 17. Recent betas have included evidence that Apple is working on a touchscreen-enabled version of the interface. Andrew Cunningham […]

Enlarge / Epic Games founder and CEO Tim Sweeney. It’s been a whirlwind journey of stops and starts, but AppleInsider reports the Epic Game Store […]

Enlarge / Apple’s Vision Pro scored 0 points in US PIRG’s self-repairability analysis. Kyle Orland In December, New York became the first state to enact […]

Enlarge / A Vision Pro on display at an Apple Store in Tokyo. Apple Apple’s Vision Pro headset went on sale outside the United States […]

Enlarge / Apple has a lot to say about the third-party battery market in “Longevity, by Design,” specifically about how many batteries fail to meet […]

Enlarge / Don’t get your hopes up—this iOS version of Doom was ported from open source code, not run via a classic PC emulator. Earlier […]

Enlarge / The app lets you invoke ChatGPT from anywhere in the system with a keyboard shortcut, Spotlight-style. Samuel Axon OpenAI’s official ChatGPT app for […]

Enlarge / The 2024 iPad Pro. Samuel Axon Apple has added the ability to format external drives in iOS 18 and iPadOS 18, the major […]

Enlarge / A Mac virtual monitor in visionOS 2. Samuel Axon CUPERTINO, Calif.—Apple kicked off the keynote for its annual developer conference by announcing a […]

Enlarge / Features like Image Playground won’t arrive in Europe at the same time as other regions. Apple Three major features in iOS 18 and […]

Apple The biggest feature in iOS 18, the one that affects the most people, was a single item in a comma-stuffed sentence by Apple software […]

Aurich Lawson As the Intel Mac era has wound down over the last couple of years, we’ve been painstakingly tracking the amount of software support […]

Apple has abruptly discontinued its “buy now, pay later” (BNPL) service, Apple Pay Later, which turned Apple into a money lender when it launched last […]

Samuel Axon A report by tech news site The Information suggests that Apple is shifting its augmented reality priorities. The next high-end version of the […]

Enlarge / Apple bragged about the thinness of the M4 iPad Pro; it’s apparently a template for the company’s designs going forward. Apple Though Apple […]

Enlarge / Using macOS S15 Sequoia to stream an iPhone’s screen to a Mac while the iPhone stays locked. Apple Apple has formally announced macOS […]

The Calculator app is finally coming to iPad. Samuel Axon You’ll be able to write out expressions with the Apple Pencil and see them solved […]

Enlarge / The classic Mac OS wallpaper in macOS 15 Sequoia mimics the monochrome user interfaces used in System 1 through 6. Apple I’m still […]

Apple has spent years “intentionally, knowingly, and deliberately paying women less than men for substantially similar work,” a proposed class action lawsuit filed in California […]

OpenAI / Apple / Benj Edwards On Monday, Apple announced it would be integrating OpenAI’s ChatGPT AI assistant into upcoming versions of its iPhone, iPad, […]

Enlarge / Apple Senior VP of Software Engineering Craig Federighi announces “Private Cloud Compute” at WWDC 2024. Apple With most large language models being run […]

Enlarge / He isn’t using an iPhone, but some people talk to Siri like this. On Monday, Apple premiered “Apple Intelligence” during a wide-ranging presentation […]

Enlarge / Macs running a preview build of macOS 15 Sequoia. Apple We’ve written before about Apple’s handy virtualization framework in recent versions of macOS, […]

Elon Musk is so opposed to Apple’s plan to integrate OpenAI’s ChatGPT with device operating systems that he’s seemingly spreading misconceptions while heavily criticizing the […]

While Musk has spent much of today loudly criticizing the Apple/OpenAI deal, he also sought to drop his lawsuit against OpenAI, a court filing today […]

Apple On Monday, Apple debuted “Apple Intelligence,” a new suite of free AI-powered features for iOS 18, iPadOS 18, macOS Sequoia that includes creating email […]

Apple Apple’s new iOS 18 and iPadOS 18 updates are mostly good news for users of older Apple devices—with the exception of 2018’s sixth-generation iPad, […]

Apple Apple’s Worldwide Developers Conference kicks off on Monday, and per usual, the company is expected to detail most of the big new features in […]

Apple Apple has taken a rare step and publicly committed to a software support timeline for one of its products, as pointed out by MacRumors. […]

Enlarge / The logo for WWDC24. Apple Apple’s annual developer conference, WWDC, kicks off in Cupertino, California, next week. As always, it will start with […]

Enlarge / Panty liners, hygienic tampons, and sanitary pads. People in the US are starting their menstrual cycles earlier and experiencing more irregularities, both of […]

Enlarge / OpenAI CEO Sam Altman. Apple and OpenAI have successfully made a deal to include OpenAI’s generative AI technology in Apple’s software, according to […]

Enlarge / iPadOS 17.5.1 ready to install on an iPad Pro. Samuel Axon On May 20, Apple released iOS 17.5.1 to fix a bug users […]

iFixit’s M4 iPad Pro teardown. Right on schedule for past releases, iFixit has done a teardown of Apple’s new, redesigned iPad Pro. It found that […]

Enlarge / iPadOS 17.5.1 ready to install on an iPad Pro. Samuel Axon Apple has released its first bug fix update for iOS and iPadOS. […]

Enlarge / The RetroArch app installed in tvOS. Andrew Cunningham Apple’s initial pitch for the tvOS and the Apple TV as it currently exists was […]

The new 13-inch iPad Air with the Apple M2 processor inside. Andrew Cunningham In portrait mode. The 13-inch model is a little large for dedicated […]

A study analyzing Apple, Microsoft, and SpaceX suggests that return to office (RTO) mandates can lead to a higher rate of employees, especially senior-level ones, […]

Enlarge / The 2024, M4-equipped 13-inch iPad Pro. Samuel Axon The new iPad Pro is a technical marvel, with one of the best screens I’ve […]

Apple Apple has released the latest updates for virtually all of its actively supported devices today. Most include a couple handfuls of security updates, some […]

Enlarge / M2-based iPad Airs come out next week. Apple Apple today announced the first 13-inch iPad Air. The company is also releasing a revamped […]

Enlarge / One of many human-created objects destroyed in Apple’s “Crush!” ad for the iPad Pro. Apple Earlier this week, Apple took the wraps off […]

Enlarge / A screenshot of the Apple iPad ad. Apple via YouTube An advert by Apple for its new iPad tablet showing musical instruments, artistic […]