Category: Digital Marketing

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One […]

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search […]

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about […]

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic […]

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content […]

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to […]

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect […]

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates […]

Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that […]

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with […]

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s […]

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just […]

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And […]

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far […]

It’s time to drop the baggage around the word “influencer.”

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would […]

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a […]

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was […]

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits […]

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently […]

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, […]

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our […]

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I […]

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in […]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a […]

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point […]

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing […]

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting […]

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in […]

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s […]

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a […]

Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and […]

There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication […]

Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking […]

When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and […]

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via […]

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the […]

If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I […]

If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform […]

In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to […]

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, […]

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link […]

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer […]

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on […]

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing […]

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of […]

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across […]

Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing with a technician shortage, meanwhile […]

Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle […]

Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client […]

People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been […]

Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. […]

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 […]

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe […]

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building […]

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to […]

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, […]

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer […]

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules […]

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has […]

If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers.

Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers and sellers. A specialized CRM […]

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead […]

Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive financial data demands more than […]

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex […]

Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go […]

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining […]

Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it’s easy to lose sight of […]

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. […]

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by […]

HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building […]

Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and regulatory compliance.

The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow, relationship intelligence, and […]

Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping customers informed, you have your […]

Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That’s where restaurant CRM […]

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. […]

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t […]

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not […]

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to […]

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything […]

I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following.

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad.

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than […]

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent […]

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. […]

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions […]

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to […]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns […]

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very […]

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s […]

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all […]

We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where […]

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a […]

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You […]

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the […]

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote […]

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. […]

A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app).

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every […]

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will […]

ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party.

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount […]

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and […]

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a […]

With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How […]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn […]

When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it […]

“I tried using AI for our marketing content, but it just doesn’t sound like us.”

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than […]

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level […]

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are […]

LinkedIn is full of narcissists, and I have the data to prove it.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn […]

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they […]

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a […]

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm […]

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content […]

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice […]

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or […]

Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in […]

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a […]

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your […]

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no […]

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in […]

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? […]

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel […]

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good […]

If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention.

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of […]

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing […]

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything […]

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the […]

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly […]

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, […]

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a […]

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way […]

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has […]

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make […]

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who […]

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive […]

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities […]

When I started using AI, everything changed: my output, my confidence, my career.

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact […]

Let’s take a moment to commiserate, marketers.

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, […]

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But […]

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was […]

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive […]

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping […]

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push […]

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t […]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, […]

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t […]

SEO is dead, long live SEO!

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter, […]

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive […]

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities […]

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how […]

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain […]

​​Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So […]

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on […]

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the […]

I can’t imagine any company today experiencing substantial growth without proper social media advertising.

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the […]

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, […]

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or […]

Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last […]

Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can keep […]

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece […]

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, […]

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people […]

I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things […]

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised […]

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce […]

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when […]

Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way […]

It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative […]

Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media […]

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across […]

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract […]

AI is gaining traction in every industry and advertising is no different.

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — […]

The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a […]

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could […]

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford […]

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many […]

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How […]

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. […]

Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching […]

Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a […]